Our new Elastic Sky podcast!

Listen in as our colleagues Maria and Edvin kick off our new Elastic Sky podcast, where they tackle the topic of Gen AI.

In the first episode of our new series, Edvin and Maria discuss the highs and lows and the ins and outs of Gen AI. They touch upon LLM, prompting, chatbots, navigating value propositions, different actors on the market, where to begin, and everything else in between. The perfect introduction to what Gen AI entails!

You can find the full episode here

Elastic Move’s new CEO, Magnus Histrup

We are excited to present our new CEO, Magnus Histrup, who was appointed by Elastic Move’s Board and will assume his new role as of February 1st, 2024. Magnus Histrup will succeed cofounder Per Sevrell who will remain within Elastic Move and as a board member.

Magnus Histrup has worked within the IT business since the mid-nineties, and most recently came from the role of business development manager for the Nordics at Amazon Web Services (AWS) working closely with customers to craft and adopt usage of AWS services. With over 30 years of experience and core expertise in business development, International sales and contract negotiations, customer relationship management, coaching, public cloud, machine learning, IoT, and business intelligence, we firmly believe Magnus is the perfect fit to lead Elastic Move.

“Elastic Move is a unique company, in a strong position with exciting prospects and potential that I’m looking forward to lead on a continued rising cloud journey, to create new possibilities together with all competent coworkers and partner companies” — Magnus Histrup

“With Magnus’ insight, strategic vision, passion for the business, and a proven ability to drive results he embodies the values of Elastic Move. Coming straight from AWS, whom we work closely with, and with previous cloud and sales experience from companies such as Nordcloud, Ericsson, and Cybercom Group, Magnus offers incredible versatility and skill for both us and Co-native” — Per Sevrell

In the summer of 2023, Elastic Move joined Co-native, the Nordics' first cloud specialist group, to switch gears, level up and grow even further. By bringing on Magnus at this important passage and by taking full advantage of his effective organizational and communication skills with the ability to relate to a wide range of people, we hope to build an even stronger foundation with both Co-native and the other partner networks in the group and even further accelerate the influx of new opportunities at Elastic Move.

Magnus Histrup takes over the role as CEO on the 1. February 2024. The founder Per Sevrell will remain within Elastic Move and as a board member.

Happy Holidays!

At Elastic Move, we annually engage in an internal vote to select the organization we collectively support with a holiday gift for our clients and partners.

This year we have chosen to support Doctors Without Borders and contribute to lifesaving healthcare where it is needed the most. No matter who, where, and why.

A high-five to a recovering patient who was treated at Magburaka District Hospital in Sierra Leone!

Four in a row!

For the fourth year running, we’re a DI Gasell company!

It’s been another thrilling year, filled with new challenges and opportunities. By growing organically and considerably increasing our turnover for the fourth consecutive year we’ve managed to earn our fourth DI Gasell award.

Less than 1% of Sweden's companies meet the Gasell criteria, and we are delighted to have accomplished it for the fourth year in a row.

Just as in previous years, this accomplishment would not have been possible without the dedication and hard work of everyone at Elastic Move, who consistently contribute their best efforts to support their colleagues and our customers. It is through our collective efforts that we have managed to reach this milestone. Thank you!

Now we’re looking ahead to our new adventure together with our cloud specialist friends in the Co-native group and set our sights on another successful year.

Elastic Move joins Co-native

We are pleased to announce our joining of Co-native, the new Nordic cloud specialist group. This move allows us to add our AWS competence, strong cloud culture, well-known global enterprise customers, geographic presence, and headquarters in the south of Sweden to Co-native—building a multi-cloud powerhouse.

Co-native, “The Home of Nordic Cloud Specialists,” is the Nordics’ first group of cloud specialist companies, offering customers tailored solutions for cloud and digital transformation. Co-native was co-founded in 2022 by Fredrik Arnander—a tech entrepreneur and investor—together with Linus Lindström and Robin Kindberg—the founders of Xenit AB. The group has a strong experience in the cloud industry, tech entrepreneurship, and investments. In 2022, Co-native joined forces with financial partner Segulah.

As part of Co-native, we will retain our autonomy, name, specialist culture, organization, corporate brand, management, customer relations, and legal entity. Employees will continue to work as normal, enabling us to better utilize group synergies and meet growing requirements for sales and recruitment.

“We are excited to welcome Elastic Move to our group of cloud specialists, adding both a strong cloud culture, unique AWS competence, and a base in the south of Sweden. Co-native’s ambition is to be the most attractive alternative for cloud specialists, and we are happy that Elastic Move choose us for their future growth journey” - Fredrik Arnander, Executive Chairman, Co-native

“With Co-native, we have found the right partner for Elastic Move and our company’s future growth journey. Having evaluated several alternatives, we think Co-native offers both the right business understanding and cultural fit, based on entrepreneurship and cloud skills. As a company we will continue to build on our own strong company culture while enjoying the resources and synergies in a larger group with both AWS and Azure capabilities, as our customers are already multi-cloud” - Per Sevrell, co-founder and CEO of Elastic Move

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Contacts and more information

Per Sevrell, CEO, Elastic Move, +46 76 872 81 28, per.sevrell@elasticmove.se

Fredrik Arnander, Executive Chairman, Co-native, +46 70 568 24 10, fredrik@co-native.com

Linus Lindström, CEO, Co-native, +46 76-622 68 02‬, linus@co-native.com‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Johan Möllerström, Partner, Segulah VI Advisor AB, +46 72 543 79 11, mollerstrom@segulah.se

About Co-native

Co-native—“The Home of Nordic Cloud Specialists”—is the Nordics' first multi-cloud services group and currently consists of Xenit (Microsoft Azure), Buzzcloud (AWS), and Elastic Move (AWS). The group is expected to turn over more than SEK 240 million in 2023 with healthy profitability, now employs 130 people, and covers the main Swedish geographies Stockholm, Gothenburg, and Lund/Malmö. Co-native grew 90% in the last 12 months organically and through acquisitions. For cloud specialists, our ambition is to be the most attractive alternative for their future growth and value creation. To customers, we offer the best solutions for cloud and digital transformation. Co-native was co-founded in 2022 by Fredrik Arnander, Linus Lindström, and Robin Kindberg. They built Co-native on a strong experience in the cloud industry, tech entrepreneurship, and investments. In 2022, Co-native joined forces with financial partner Segulah.

Co-native website: www.co-native.com

About Segulah

Segulah, with the mission statement “We Invest in the Backbone of Modern Society”, is a private equity firm focused on mid-market buyouts in the Nordic region, investing within three verticals—B2B services, IT & technology services, and light manufacturing—areas where team members have a long-standing and proven track record. Opportunities are targeted in markets benefitting from macro trends relevant to the Nordic region. The business model builds on active ownership adding capital, industrial competence, and strategic focus. Segulah Advisor AB is the exclusive investment advisor to the funds Segulah IV, Segulah V, and Segulah VI.

Segulah website: www.segulah.com

About Elastic Move

Founded in 2009 with a full cloud focus, Elastic Move is based in Sweden with 100% AWS-certified cloud engineers. The cloud specialist is an advanced consulting partner for business-critical cloud solutions and an official Infor Delivery Partner. Services include Cloud Migration, Cloud Optimization, Digital Transformation, and Cloud Security. Elastic Move—with the tagline “Your Guide in the Cloud”—operates mainly from offices in Lund, Karlstad, and Kalmar with currently 24 people. The company is growing by +25% per year with double-digit profitability. Elastic Move was recently awarded “Dagens Industri Mästargasell”, having displayed continuous growth and profitability over several years.

Elastic Move website: www.elasticmove.com